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Denmark Tries to Attract Tourists Using ChatGPT, Deepfakes, and Famous Paintings

In an attempt to get more people to choose Denmark as a holiday destination, a new PR campaign brings famous artwork to life using artificial intelligence and deepfake technology.

As The Drum reports(Opens in a new window), the marketing campaign was thought up by VisitDenmark(Opens in a new window) and realized with the help of Danish ad agency Brandhouse/Subsero. It’s in reaction to people generally feeling disappointed after visiting overcrowded tourist sites and landmarks, and that being made to feel like a tourist can spoil a holiday.

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