Human Firewall

Deepfake Tools Are Made To Facilitate Harassment—So Why Are They Available in the App Store?

eginning on March 5, 2023, many social media and app users were shocked when they came across advertisements for Facemega, a “DeepFake Face Swapping” app. The deepfake advertisement seemingly shows famous actresses, such as Emma Watson, smiling seductively at the camera and moving into a sexually suggestive position. While nothing explicit is shown in the seconds-long advertisement, the strongly suggestive clip could have easily been the opening of a pornographic video.

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